About the Publication
In Born to Win, Alfie shares a frank account of his life, from learning about violence, fear and control as a child to his passion for combat sports. His experiences outside of the martial arts are as exciting as his performance on the points-fighting mats. Alfie’s story genuinely fits the bill as being one you couldn’t make up, and his autobiography could easily be turned into a movie.
This isn’t just a must-read for martial artists, it is a manual on how to live authentically.
From his eighteen years as the face of a major security company running some of the most prestigious doors in Liverpool to producing hundreds of world-class fighters, from bodyguarding celebrities to stunt acting and choreographing fight scenes in blockbuster films, and even being asked to take part in the hit television show “Gladiators”, Alfie refused to settle for less than being himself and living purposefully.
But Alfie’s life has not been a bed of roses. In Born to Win, he opens up about his arrests for major charges, and he bears his soul about the death of his firstborn son, Aaron. Life is full of things you can’t change. As the saying goes, you must focus on changing what you can, but it is your life to live, and you will be happier if you do it your way. Born to Win delivers a powerful yet simple message—be yourself.
At no stage was I interested in writing a book… but over the years of teaching and training, it became evident that the true story of my journey had been lost. Much of it is false, and I want to correct that… the time has come to set the record straight.
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